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Listerine 21 Day Challenge 2015

Most people are satisfied with just brushing. However, this cleans only 25% of your mouth. Floss and rinse to complete your oral care and to maintain dental health. Take the 21-day challenge to form this habit. Get tons of confidence!

It’s time to step up and take on those germs. It only takes 3 weeks to form a habit. Within 21 days, you’ll fight plaque and germs in your mouth like never before, to get a truly healthy mouth. Over 98% of people who took our challenge felt like they had a healthier mouth. You will feel confident that you are doing everything you can to keep germs at bay and you’ll have results that you can see, touch and feel.

Everyday Healthy Mouth Tips

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Day 1:

DAY
1

30 seconds after your first swish, you’re addressing 99.9% of germs in your mouth, with protection for up to 24 hours.* Talk about quick results!

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Day 2:

DAY
2

Hey, nice breath! After only 1 day, the plaque-forming germs left behind after brushing are reduced by 99% in the mouth —keeping your gums healthy, and giving you fresher breath.

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Day 3:

DAY
3

Keep up the swishing! With every wash, LISTERINE® mouthwash proactively breaks down the unhealthy environments that allow germs to live and breed in the mouth.

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Day 4:

DAY
4

What’s so special about day 4? How about LISTERINE® mouthwash’s formula of 4 essential oils? They have the strength to purify your mouth and get rid of the unhealthy build-up from germs.

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Day 5:

DAY
5

For a little swish motivation, picture this: each capful of LISTERINE® mouthwash helps you increase the number of plaque-free areas in your mouth.

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Day 6:

DAY
6

You already have much cleaner teeth. Are you in it for the long haul? 21 days will give you a healthier mouth, but if you continue, the benefits will continue to build.

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Day 7:

DAY
7

You made it a week! Celebrate by knowing you have stronger teeth, less plaque and cleaner, smoother teeth that you can feel.

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Day 8:

DAY
8

The brush just isn’t enough. With daily use, LISTERINE® mouthwash will help reduce new plaque build-up by up to 6 times - better than brushing and flossing alone.

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Day 9:

DAY
9

Hey germs, if you’re hiding, be warned: LISTERINE® mouthwash can reach every crevice, penetrating layers of build-up, fighting germs on contact.

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Day 10:

DAY
10

If you took the 21-Day Challenge to work on gum problems, this one’s for you.
Brushing alone may not be enough, but LISTERINE® mouthwash actively helps keep your gums healthy. Feel your gums getting healthier yet?

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Day 11:

DAY
11

You’re halfway through; don’t quit now! Teeth cleaner, gums better! Over 98% of people who took the challenge feel like they had a healthier mouth after 21 days.

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Day 12:

DAY
12

Who says you can’t turn back time? Using LISTERINE® mouthwash daily reverses the signs of early gum problems.

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Day 13:

DAY
13

When you swish, you’re like a superhero for your mouth. LISTERINE® mouthwash lets you stop germs in their tracks and continued use establishes a strong defence against them.

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Day 14:

DAY
14

1 week left and you should be seeing major progress. For instance, your gums are now 5 times healthier** than they were before, because you’ve reduced your plaque germs by 95%. A healthy gum looks pink and firm with lesser occurrences of swelling and bleeding. 

*Compared to brushing alone

** In lab studies

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Day 15:

DAY
15

Smile! By now, your teeth are about 42% stronger than when you started.

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Day 16:

DAY
16

After 16 days, your tooth enamel is better protected because there is 36% less cavity-causing plaque acid. 

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Day 17:

DAY
17

Say goodbye to furry-feeling teeth! LISTERINE® mouthwash reduces biofilm in just 21 days, just another reason to keep on swishing. 

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Day 18:

DAY
18

Just how much difference can 21 days make? Try 50%. That’s the amount of plaque you’ll reduce by the last day of your challenge.**

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Day 19:

DAY
19

Tell your toothbrush and floss to make room. All this swishing you’ve been doing gives you 52% better plaque removal than brushing and flossing alone.

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Day 20:

DAY
20

Way to work out your mouth! These 3 weeks have left you with stronger teeth and stronger enamel, not to mention your whole mouth should feel cleaner and fresher.

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Day 21:

DAY
21

High five! You’ve reset your mouth and rid yourself of anything that keeps it from being totally clean and healthy. Your gums are 12% healthier and there is 11.7% reduction of gum problems*. 
But don’t stop now. Keep swishing and watch the benefits (not germs!) grow.

*Compared to brushing alone

** In lab studies

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